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July 2012 - Wordulator : Wordulator

Guohe Ad Wins Gold at MMA China for Starbucks Holiday Mobile Campaign

China’s mobile ad platform management company, Guohe Ad, took top gold honors at the Mobile Marketing Association “Smarties” competition in China for its two-week “Let’s Merry” campaign that bridged real and virtual holiday worlds.  Some 670,000 people participated in the promotion that called on SMS and LBS to check in and share Starbucks experiences and accumulate points for a Starbucks drink.  The two-week campaign took place in three China provinces […]

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