You can’t exactly buy rain on Amazon but you can buy the RainMachine. This weather forecast sprinkler controller talks to the NOAA weather satellite service to find out about the coming weather and changes the amount of water the different areas of my garden get accordingly. It replaces my old traditional sprinkler controller that watered the same way, day in and day out. How does it know what my garden needs? It knows me. […]
In a highly successful campaign where “the camera tastes food before the mouth does”, Johnson & Johnson China focuses on young Chinese consumers’ love of taking pictures of their meals and sharing on social media networks to remind them to pay attention to oral health at “foodie time.” The small budget campaign was 720 times more cost-effective than the average CPM of TV in China tier one cities.
It’s always been difficult for more than one person to gather ’round a mobile phone, so maybe on this Valentine’s Day it might be time to think about moving what’s on your mobile phone to your tablet for easier sharing with your beloved. At least that’s what a Harris Interactive study (PDF) released by The Search Agency may suggest. Yesterday, app developer, Spring Design announced (PDF) ScreenShare Browser Pro, an app that […]
You have squirreled away your passwords, PIN numbers, account numbers in some outdated little book hidden in your underwear drawer, right? What if you’re on the go and forget a password or loyalty program ID? What if you got sick on vacation and you didn’t have access to your insurance ID, or what if the worst happened and you didn’t tell anyone where your last wishes are? IPM LIfeKeep has […]
China’s mobile ad platform management company, Guohe Ad, took top gold honors at the Mobile Marketing Association “Smarties” competition in China for its two-week “Let’s Merry” campaign that bridged real and virtual holiday worlds. Â Some 670,000 people participated in the promotion that called on SMS and LBS to check in and share Starbucks experiences and accumulate points for a Starbucks drink. Â The two-week campaign took place in three China provinces […]
The other day a colleague sent me a gift card via Facebook for $5 to use at Sephora. Â How sweet! Â Well, yes, he’s the PR person for Wrapp.com but still, it’s a nice way for someone to stay in touch and even send out a little treat. So often I think of many people I’d just like to engage with a bit more than just an email. Â A friend […]
UPDATE: TourWrist wins People’s Choice Award at DEMO, the emerging technology conference. TourWrist won top honors among five DEMO God finalists and was awarded one million dollars in media from IDG, producer of DEMO and publisher of VentureBeat and other technology publications. Check out the panos on TourWrist to get a real perspective of what it’s like to be a presenter at DEMO. The rabbit-hole went straight on like a […]
UPDATE: The winner of the documentary contest is from Salt Lake City. Her whirlwind tour took her from the snows of Salt Lake City to San Francisco, where the fog decided to give her a break, allowing her to walk barefoot on the beach and sip California wine. Next stop was London then off to Lisbon for some instruction is surfing (yes, you can surf there) and what fabulous food. […]
China’s leading app store solution provider is teaming up with one of the country’s top mobile security technology providers to tackle security issues associated with mobile apps. ASC (“App Store Connectâ€), the leading provider of mobile app store solutions in China, today announced its strategic partnership with Tencent Mobile Security Lab, one of the leading providers of mobile security solutions in China. App Store Connect will use Tencent’s app […]